NYC for MSK

Every year, brands across New York City unite to honor the anniversary of Memorial Sloan Kettering Cancer Center (MSK). Reach out today and get ready to join us for our next celebration on May 21, 2027!

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An FAO Schwarz toy soldier stands outside the store entrance in front of an NYC for MSK sign.

Uniting to fuel MSK’s mission

Partnering brands support MSK by donating, contributing a portion of sales, or offering customers a chance to give at checkout. Funds raised make a difference across key areas of impact, fueling MSK's mission of ending cancer for life.

Watch our 2026 event recap

NYC for MSK partner highlights

A table displaying pink tote bags and other Alex Mill merchandise. A notecard in front of one of the bags reads “Memorial Sloan Kettering Cancer Center x Alex Mill.” — Alex Mill introduced a new pink version of their iconic tote bag on May 29, with a portion of every purchase donated to breast cancer research at MSK. The launch was a huge success — and sold out within the day!

A display inside the Plaza Hotel gift shop showing robes, teddy bears, and slippers surrounded by NYC for MSK balloons and signage. — We were thrilled to welcome the Plaza Hotel as one of our 17 new NYC for MSK partners in 2026. The Plaza chose to donate 100% of proceeds from all robe, slipper, and teddy bear purchases made during the last weekend of May to MSK Kids.

People smiling and petting dogs wearing blue NYC for MSK bandanas with MSK badge IDs clipped onto them. — As part of NYC for MSK, the Madison Avenue Business Improvement District hosted its second annual “Shop With Your Dog Day” benefitting MSK’s Caring Canines program.

A table of Roller Rabbit merchandise and a sign with information about the shopping event benefiting MSK. — Roller Rabbit returned for a second year, donating a portion of sales at their Upper East Side, East Hampton, Southampton, and Greenwich locations, and generously providing pajamas in-kind to influencers promoting the event.

MSK President and CEO Dr. Selwyn M. Vickers and others during a check presentation on the field at Yankee Stadium. — For the third year in a row, the New York Yankees made an on-field donation to MSK’s Ralph Lauren Center, which serves Harlem and its surrounding neighborhoods. This time, they doubled their gift to $50,000.

One of our most dedicated partners, FAO Schwarz continues to break their own fundraising records and create joyful moments for our youngest patients and their families year over year. In 2026, they raised over $30,000 for MSK Kids.

Join NYC for MSK

There’s more than one way to make your mark on the future of cancer research and care.

Partner with us

Flexible, customizable partnership opportunities for businesses of any size make it possible for you to support breakthroughs at MSK that help people with cancer worldwide.